I don’t need to convince you of that, you already know it from your own personal experience.Įxcept sometimes, we’re not always in situations where we can watch video content with that sweet sweet sound. People spend a lot of time watching videos. It’s important to make sure that your video content is available to everyone.Īccess is a universal right, and captioning video content is a small inclusive step with dramatic impact on a significant portion of the population. It’s important to make sure that your video content is available to everyone, regardless of disability. Over 5% of the world's population have hearing loss - that’s approximately 360 million people. Undoubtedly the most important reason, and benefit, of adding captions to your video content is to increase its accessibility. But as with most things, big results come from the aggregation of small tasks. Instagram is yet to support closed captions.Ĭaptions might sound like a small thing that you can not worry about. Twitter currently supports closed captions via its Media Studio but that feature isn’t available to all users. In this post we’ll be going through 4 key benefits of using closed captions in your video content.Īs of 2020, closed captions are supported on almost all platforms such as YouTube, Vimeo, Facebook and LinkedIn. Unfortunately however, closed captions are often forgotten about when sharing video content online. They are so good in fact we highlighted them as one of the steps in our blog post 5 steps to increase engagement on your social media videos. They allow users to see spoken dialogue as text on their screens.Ĭlosed captions are a great resource for increasing engagement.
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